About Truss

We spent years watching
small businesses get priced
out of their own software.
So we built the alternative.

Truss was founded in 2025 by two veterans of the Managed IT world. We're building the software stack we wish we'd had — fast, focused, and priced for the small businesses that actually use it.

01 · The problem

We spent years inside the Managed IT space — the world of MSPs, IT consultancies, and the small service shops who keep the lights on for the rest of the economy. From the inside, we watched the same thing happen, quarter after quarter.

A tool would launch with "small business friendly" pricing. Two years later, the only "small business" plan that included the features you actually needed was twice the cost, half the features were behind an "Enterprise — contact us" tier, and the per-seat number had gone up two more times.

The pricing wasn't designed for small business. It was designed for enterprises, with small-business marketing layered on top. The math worked great for a fifteen-thousand-seat customer. For an eight-person MSP? It was extortion with a checkout flow.

02 · What we built

In 2025, we left and started Truss.

Our deal is simple, and it doesn't change as we grow: software for small business that's actually priced for small business. One number per seat. Everything in the box. Light agents free. Automations included. No "Contact us" gates on essentials like SSO, audit logs, or basic API access.

We started with the automation platform — the boring busywork that quietly eats a small team's week was the thing we most wanted to disappear. Truss Desk followed shortly after: the help desk we'd been wanting to build the whole time, a calm place to handle every customer conversation with time tracking and billing built right in. Truss Job, Home, and Inventory are coming next.

Pricing transparency isn't a marketing feature. It's the deal. Every other promise about software for small business is downstream of getting this one right.
03 · How we work

We're still small on purpose. Every new product begins with a handful of design partners already doing the work — running MSPs, managing properties, dispatching service trucks. We ship them an alpha within weeks, watch what they use and what they ignore, and only call it "live" once those teams use it every day without us in the room.

We use Truss to run Truss. Every feature ships because someone here needed it, not because a deck said it would help close enterprise deals — because we don't have any.

What we believe

Four opinions the rest of the industry should share.

The principles that decide what we build, how we price it, and what we say no to.

Small-business pricing, in plain English

One number per seat, every feature included. No upgrade gates on the basics, no overage surprises, no "let's get on a call." If our price card surprises you, we did it wrong.

Software that respects your time

No loading spinners. Keyboard everywhere. The cost of every page transition is a real number that we obsess over. The cost of every "are you sure?" modal is also a real number — usually higher.

Built by people who use it

Every Truss product starts with a small group of design partners doing the actual work. We ship to them weekly. If they don't use a feature in the wild, we cut it.

Small business first, every release

If a feature only matters above 500 seats, it's not on our roadmap. We will turn down customers we'd have to redesign the product for. That's the trade.

The team

Two people. One pretty specific frustration.

Truss was started by two MSP veterans who spent years on the receiving end of pricing decks built for enterprises. We are still small, and very much intentionally so.

Sean Dobens

Co-founder

Ten-plus years in the Managed IT world — technician, engineering, and service leader, in roughly that order. At Truss, oversees strategic vision, partner relations, and growth.

Email LinkedIn

Ryan Sheidow

Co-founder

Security-focused automation engineer; previously part of the team at Apple. At Truss, oversees engineering, product development, and lifecycle.

Email LinkedIn
Where we are

Built honestly, in the open.

A short, accurate timeline. We'll add to it as we ship.

2025
Truss is founded
Two MSP veterans, one shared frustration with how the rest of the industry priced software for small business.
2026
Truss Automation ships
The first piece of the platform — a way to handle the boring, repetitive stuff that quietly eats your team's week.
2026
Truss Desk follows
The help desk we'd been wanting to build the whole time — a calm inbox for every customer conversation, with time and billing built right in.
2026 → 2027
Job, Home, Inventory
Vertical software for trades, property management, and small warehouses. See the roadmap →
Customers
Try Truss with your team
30 minutes with a real engineer and your tickets imported.
Book a demo →
Design partners
Help shape what's next
We pick early-access partners by hand. Tell us what you'd build.
partners@trussapp.co →
Careers
Join a small team that ships
Unlimited PTO, sabbaticals, paid parental leave, and a culture worth staying for. See open roles or get on the shortlist.
See careers →

Built for small teams. By a small team.

See what software priced for small business looks like — 30 minutes, no pitch deck, your own data.

Book a demo → hello@trussapp.co