Overview Real examples How it works What starts it Why us FAQ Book a demo
Truss Automation · Live

All the little things
you do every week.
Truss does them
for you.

The reminders. The follow-ups. The "when X happens, also do Y" busywork your team has been juggling in their head. Set it up once with a quick visual builder — or just describe what you want in plain English — and Truss takes it from there.

Book a demo → See real examples
MinutesTo set up
No codeNeeded, ever
StandsOn its own
No moreChasing teammates to send the same email every week
No more"Oh no, I forgot to follow up with them"
No moreCopying the same data between five different tools
No moreSaturday mornings catching up on admin
Real examples

What small teams are already automating.

Real workflows from real businesses. Each of these was set up in five minutes or less. None of them needed a developer.

Every Monday morning

Send each client a short recap of last week's work. So nobody has to ask "what did you do for us last week?"

When a job is marked done

Generate the invoice, attach the time log, and email it to the customer. Before your truck leaves the parking lot.

When a form is filled out

A new lead form on your site creates the customer record, alerts the team in Slack, and pings whoever's up next.

When an invoice goes 30 days past due

Send a polite, branded reminder. Then a firmer one at 45. Then notify the team at 60. No more "I forgot to follow up."

At month end

Push billable hours straight into QuickBooks. Email the team a draft of their timesheets to review. Done before coffee.

When a VIP customer writes in

Flag the conversation, page the account manager on their phone, and stop the SLA clock so it doesn't run on a "do not disturb" hour.

How it works

Two ways to set one up. Both are easy.

Build them like sticky notes on a whiteboard. Or just describe what you want, and Truss puts it together for you. Whichever way, the result is something you can read and edit later.

Drag and drop

Sketch it. Save it. Done.

Pick what should start your workflow ("when an email arrives", "every Friday afternoon"). Pick what should happen next. Add another step. Save. That's it.

  • If you can build a flowchart, you can build a Truss workflow
  • Run a quick "what would happen?" test before going live
  • Undo any change with one click — see what's changed when
WhenSomeone fills out your contact form
ThenAdd them to your customer list
AndAlert the team in Slack
AndSend them a welcome email
Or just describe it

Tell Truss what you want. In a sentence.

"Every Monday at 8 AM, send each client a recap of last week, and post a heads-up in Slack." Truss builds the workflow. You read it, tweak it, and turn it on. Nothing is hidden — you can always see exactly what it'll do before it runs.

  • Describe what you want — get a workflow ready to review
  • You can read and edit every step in plain English
  • Truss doesn't train AI on your data; AI runs on Google Gemini, disclosed transparently
You type
Every Monday at 8 AM, email each client a recap of last week's work, and post a heads-up in #client-success on Slack.
Truss builds
1. Every Monday at 8:00 AM —
→ Email each client a recap of last week
→ Post a heads-up in #client-success
Looks right? Save it. Wrong? Edit any line.
What starts a workflow

Workflows kick off when something happens.

Maybe it's a specific time. Maybe it's a customer doing something on your site. Maybe it's something happening in Truss Desk or in another tool you use. Truss watches for it, you don't have to.

A specific time

Every Monday at 8am. The 1st of each month. Every weekday at close of business. The way you'd write it on a Post-it.

An email comes in

Trigger off a specific support inbox, a sender, a keyword in the subject, or just "any email to jobs@yours.co."

A form is filled out

"Contact us", "Book a quote", "Request a callback" — any form on your site or shared with a customer.

Something happens in Truss Desk

A new customer message arrives. A job is closed. A response promise is at risk. Truss Automation reacts.

Something happens in another tool

A Stripe charge fails. A QuickBooks invoice gets paid. A HubSpot deal moves. We connect to the apps you already use.

It hasn't happened

A reply hasn't come in for 3 days. An invoice hasn't been paid. A customer hasn't booked their follow-up. Truss notices the silence.

Plays nicely

Works with the tools your team already uses.

Gmail, Outlook, Slack, Stripe, QuickBooks, the rest — Truss Automation talks to the apps your small business already runs on.

Gmail
Outlook
Slack
MS Teams
Stripe
QuickBooks
Xero
HubSpot
Zapier
PagerDuty
Any inbox
+ more
Don't see your tool? Tell us — chances are we can connect to it or add it for you.
Built by people who get it

We ran MSPs. We know what's worth automating.

Between us, we've sent thousands of those "just checking in" emails, copied the same data between five tools, and forgotten to invoice on the 1st. Truss Automation exists because the work we wanted to disappear was the work nobody had built software for — until we did.

Made for
Small businesses tired of doing the same thing five times a week. Anyone who's ever said "I keep meaning to set up a system for this."
Not made for
Replacing a whole engineering team. If you need orchestration for 10,000-step pipelines, we're not your tool.
We set up your first ones
On the demo call, we'll build the three workflows you'd most like to stop doing yourself — live, with you. You watch us do it; you can do the next one.
No code required
If your team can use Gmail and write a Post-it, they can build and edit Truss workflows. No scripting, no logic puzzles.
Works on its own. Better with Desk.
Truss Automation is its own product — you don't need Truss Desk to use it. If you have both, they talk to each other cleanly. Either way, pay only for what you use.
Honest answers

The questions we'd ask if we were you.

Isn't this just Zapier with a Truss skin?
Not really. Zapier is great if you mostly want to glue 5,000 apps together. Truss Automation is for small businesses who want the same thing built by people who actually run small businesses — set up plainly, with no engineering jargon. If you also use Truss Desk, they integrate cleanly; if you don't, Truss Automation still works fine on its own.
Do I need to know how to code? Will my team?
No. If your team can build a flowchart on a Post-it, they can build a Truss workflow. If they'd rather just say what they want in plain English, they can do that too.
What if a workflow runs but something goes wrong?
If a step fails (the email server is down, etc.), Truss tries again. If it still fails, it opens a conversation in Truss Desk so a human looks at it. You never lose work to a silent failure in a logs page nobody reads.
Will my customers notice anything different?
Only that responses get faster and follow-ups don't get missed. Everything goes out from your domain, in your tone of voice. They won't see "powered by Truss" anywhere.
Is my customer data safe?
Yes. We don't sell it, and Truss does not use Customer Content to train any AI model. AI features are powered by Google Gemini, which we list openly on our sub-processor page. You can export everything any time. If you ever leave, we delete it on request.
How much does it cost? Do I need Truss Desk too?
Truss Automation is its own product, sold separately — you don't need to buy Truss Desk to use it. Simple per-seat pricing, no per-workflow charge, no surprise overage bill. If you have both, they integrate cleanly. We're finalizing public pricing — email us and we'll send you the current number.
Can I try it before committing?
Of course. Book a 30-minute call and we'll build your first three workflows live, with you, using your actual data. If it's not a fit, you walk away with three ideas you can implement somewhere else.

Stop doing the boring stuff. Forever.

30 minutes with one of us. We'll build the three workflows you'd most like to never do again — live, using your real tools. Then you decide.

Book a demo → hello@trussapp.co